Whitepaper
New independent research from Cornerstone Advisors reveals a once-in-a-generation business banking opportunity for credit unions, and the platform strategy required to seize it.
Download the free reportThe data
8/10
businesses would seriously consider switching to an institution that offers industry-specific products and services.
<1/2
said their bank has proactively offered new products and services as their needs evolved.
73%
place high value on a single, fully integrated banking platform.
Credit unions hold just 5% of the business banking market. But the data tells a different story about what's possible. Nearly half of small businesses say they're likely to switch their primary banking provider in the next one to two years, and one in five are already looking. They're open to a credit union, and they've told researchers exactly what it would take to make the move.
Commissioned by Nymbus and conducted independently by Cornerstone Advisors, this report breaks down the data behind the business banking opportunity, what's standing in the way, and the technology stack credit unions need to compete.
This report doesn't stop at the data. It lays out nine specific strategic moves, organized across strategy, go-to-market, and technology, that any credit union can use to build a real business banking practice.
